Their approach to winemaking has been forged from the family’s history of working with the land in Victoria for over 170 years and the winemaker is committed to producing outstanding wines and to bio-dynamic principals that leave the environment in a better state than when he started. To illustrate the hand crafted nature of the wines Gravity developed a range of posters, banners and brochures focussing on hands and landscape. Event promotion had an eclectic, retro approach to the creative – to appeal to a younger, local market.