BRANDING

This not-for-profit organisation sources and exhibits international and local photography every two years in the regional Victoria town of Ballarat to foster appreciation and interest in fine art photography. Gravity designed the master brand and all collateral from invitations through to programs, brochures, EDM’s, posters and ads.

BRANDING

Ostara Australia is a not-for-profit organisation which focuses on finding long term employment for people with disabilities. Gravity was appointed to rebrand Ostara Australia to deliver a stronger graphic system to identify the various market segments. Both colour and graphic icons were developed to signpost the variety of products. A variety of campaigns, both traditional print and online, were developed to raise awareness of the job market in the disability sector

MARKETING

The jazz and blues festival has been an institution in North East Victoria for 25 years and each year a new graphic direction is explored to attract new audiences as well as maintain a contemporary graphic language.

Jellis Craig recently refreshed their brand application to reflect the demands of a new generation of home buyers, introducing a new graphic language to help convey this message through a wide variety of media from printed to online collateral. Gravity Design was appointed apply the new brand and produce the full range of communications for the network of 14 offices.

BRANDING

Jellis Craig required a secondary brand to present a unique and targeted service to the expanding property developers market. Interpreting the established Jellis Craig brand language, Jellis Craig Projects was launched in 2012 with its own range of print, signage and online collateral.

Jellis Craig Foundation was set up as an internal fund raising body with a focus on raising money and support for charities selected and supported by the staff of Jellis Craig. The brand had to reflect themes of growth and support whilst maintaining and some visual connection to the main brand.

MARKETING

This not-for-profit Ensemble run organisation required a cost effective solution to printing ongoing collateral for their monthly plays. Gravity designed a folding A3 poster which featured on one side the actors with their bios and the other a memorable image portraying a manipulated scene from one of the recent plays. This design is currently being applied to a variety of other marketing materials such as postcards and banners.

BRAND

Dr Jamie Andrews wanted a new identity to establish a stronger presence on the internet and to reinforce his long standing presence in Mansfield. Gravity designed the look and feel of the identity to reflect the heritage of a local vet who has serviced the area for over 25 years.

BRANDING

Hanuman is a highly acclaimed restaurant operating in three locations offering a traditional Asian dining experience both in flavour and service. Gravity designed the original brand in 1992, since then we evolved the look and feel of the brand whilst retaining the essence and core identity. A new direction was required in 2015.

INDONESIAN RESTAURANT DARWIN AIRPORT

A new style of food outlet was developed for Darwin airport, providing authentic, fast Indonesian food. Gravity was commissioned to design an evocative yet simple identity based on the rounded curves of a bowl. In addition Gravity was commissioned to produce a number of murals consisting of cropped images of graphics from old food packaging and food signage.

A specialist irrigation company required a memorable identity for both domestic and industrial applications. The team at Gravity designed and illustrated the logo and stationery items.

BRANDING

Murphy Fresh produce truss tomatoes for the largest grocery retailers in Australia and has established, in a few short years, an enviable reputation for quality and innovation. Gravity was appointed to produce collateral, uniform, packaging and the website. Murphy Fresh has since grown to become the largest employer in the Mansfield area and has been awarded a development grant by the Victorian Government.

Hardback publication

Packaging design

MARKETING/PROMOTIONS

*Produced whilst at DDB Hong Kong

Hong Kong Disneyland focused on their core attractions at the park but also leverage on the success of various franchises such as Pirates of the Caribbean. The material was designed as POS within the Asian travel agent market.

Storytelling is at the heart of all Disney products and a variety of books and souvenirs were designed to promote this ideal

VARIETY

The Red Hill Estate brand was completed in 1995 and has since undergone rebranding but the original design direction was maintained. A variety of other brands have been completed by Gravity and were designed to reflect each vineyards distinct flavour which included both geography and wine making techniques.

MACAU

The Altira Hotel offers all the five star services expected of a luxury hotel. Design projects include the development of the brand, collateral and signage.

*Produced whilst at DDB Hong Kong

The Financial Times in Asia was regarded as the premier source of business information and a series of communication initiatives were designed to maintain and reinforce this perception. DDB London supplied the core graphics and these were reinterpreted to fit the perceptions of the Asian market, copy lines, type of media and profile of the paper all contributed to the message.

DIVERSIFIED EXHIBITIONS

One of the most popular shows in the fitness industry required a new name and identity as well as a distinctive visual language. A new typographic brand was designed and then combined with a unique photographic treatment to produce a flexible, memorable brand language. The success of this branding project is demonstrated with The Fitness Show being awarded ‘”Best Marketing campaign 2013’ by the peak industry body EEAA.

Specialising in cool climate wine, Delatite’s winery and vineyards are set on rolling hills at the base of Mt Buller in north-east Victoria. 

Their approach to winemaking has been forged from the family’s history of working with the land in Victoria for over 170 years and the winemaker is committed to producing outstanding wines and to bio-dynamic principals that leave the environment in a better state than when he started. To illustrate the hand crafted nature of the wines Gravity developed a range of posters, banners and brochures focussing on hands and landscape. Event promotion had an eclectic, retro approach to the creative - to appeal to a younger, local market. 

Linden New Art required a new name and brand to reflect the new directions art was taking. Gravity workshopped with the client and staff through a branding and naming process to develop a flexible and distinctive brand and language that would be relevant and recognisable. Both a secondary language and brochure communication style were designed to be easy to adapt templates for internal updating as well as display the work of mid career Australian artists.

Small skin care company based in North East Victoria required a brand and packaging refresh to reflect a new strategic direction and widen product appeal. A finely serifed font formed the basis of the new word mark with a strong use of distinctive country images as a secondary language. This was then applied to engaging marketing campaigns both in print and online. The brand proposition of inner and outer health was reinforced by the use of affirmations developed by the director and founder.