RUSTIC HYDE
15669
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RUSTIC HYDE


Small skin care company based in North East Victoria required a brand and packaging refresh to reflect a new strategic direction and widen product appeal. A finely serifed font formed the basis of the new word mark with a strong use of distinctive country images as a secondary language. This was then applied to engaging marketing campaigns both in print and online. The brand proposition of inner and outer health was reinforced by the use of affirmations developed by the director and founder.