HONG KONG DISNEYLAND*
15625
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HONG KONG
DISNEYLAND*

MARKETING/PROMOTIONS

*Produced whilst at DDB Hong Kong

Hong Kong Disneyland focused on their core attractions at the park but also leverage on the success of various franchises such as Pirates of the Caribbean. The material was designed as POS within the Asian travel agent market.

Storytelling is at the heart of all Disney products and a variety of books and souvenirs were designed to promote this ideal