FITNESS SHOW
15647
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FITNESS SHOW

DIVERSIFIED EXHIBITIONS

One of the most popular shows in the fitness industry required a new name and identity as well as a distinctive visual language. A new typographic brand was designed and then combined with a unique photographic treatment to produce a flexible, memorable brand language. The success of this branding project is demonstrated with The Fitness Show being awarded ‘”Best Marketing campaign 2013’ by the peak industry body EEAA.